The Secret Weapon the Cleveland Cavaliers Used to Win the Championship

This article appeared in ESPN. It’s a fantastic read. Something really unique that any organization could replicate.

OAKLAND, Calif. — The Cavaliers had two trophies in their locker room Sunday night: the Larry O’Brien Trophy and a replica of it that served as a secret motivational tool throughout Cleveland’s run to an NBA title.

Earlier in the season, veteran James Jones came up with an idea of a rallying point for the Cavs’ postseason run. The team would create a puzzle with 16 pieces, one for each win needed to take the title. When put together, it would form the trophy.

“We needed something to bring us together,” Jones said. “Every guy was a piece. We assembled this team. So we had to assemble the puzzle.”

The golden puzzle was kept quiet by players and coaches, revealed only after the Cavs completed the greatest comeback in Finals history with their93-89, Game 7 victory over theGolden State Warriors on Sunday night.

The trophy puzzle was kept in a case hidden from outsiders and traveled with the Cavs as they made their way through the postseason. Different players who contributed in different ways would place a symbolic piece after every playoff win. For example,Kevin Love was selected when the Cavs won Game 3 of the Finals without him as he frustratingly missed the game with a concussion.

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It’s Time You Went For Your Dreams! What’s Holding You Back?

Screen Shot 2016-06-06 at 6.41.46 AM
Happy Monday! Remember, you can do or build anything you want. It comes down to your willingness, hard work, and determination.
Early bird gets the worm they say and PLENTY of coffee. Doing 10 interviews across FOX News stations today on the economy, jobs and leadership. See below one video I did on Friday.
That’s 160+ interviews now in the last 12 months. I never thought that would be possible. But obviously it was. So go out there and chase down your dreams. Figure out what’s holding you back and write down three small things you can do this week to move it forward.

How to Get Unstuck in Life and Business

Here are the questions we asked Jason Treu, and a quick summary of his answers:

Why do people get stuck in the first place?

We have survival patterns and they can really hold us back because they can end up being our blind spots. Back in the cave man days our survival patterns actually helped us survive and stay alive. But now most of our fears are not about whether we’d be alive or dead. Now they’re fears that are irrational, they stop us from doing something like talking to a person across the room or speaking up at a meeting at work or getting in shape etc.

We need to turn our survival patterns into patterns of purpose. Patterns that fuel us and allow us to live our dreams. The challenge for people is to how to go about doing that, it may sound simple but it’s not easy.

It’s about going into the root of what’s holding them back, what do they not like  about their life. Understanding where they came from. People who are entrepreneurs usually had someone in their life who was an entrepreneur (a positive influence) or people who rebelled against their parents.,

Share a specific example of someone’s programming holding them back

I was doing a sales training for top producers and a woman wanted to improve. I asked her what stories were holding her back. Her story was that people didn’t like to speak or engage with her on the phone.

I asked  what negative emotion come up when she’s in that situation. She said she felt guilt and shame. I asked her what’s the limiting belief she had around this. And she confided that she felt not good enough or a good person.

I asked her to look into her childhood. It turns out that her grandmother and mother would make fun of her voice. And she got pretty emotional as I brought up all of these things.

I then said here’s how you can turn this all around in less than 2 minutes.

Every clients and prospect you have over the phone, I want you to tell the in that meeting, that the number one reason why you’re in sales is to get past exactly what you told me. That you’ve been made fun of your voice your whole life.

After that her career took off. She made more money in the next six months than anyone else in the entire team.

She was set free.

Lets dive in (Take us through that process).

1. Look at the behavior you want to change

For example New year’s resolutions and going to the gym. If you look to change at the behavioral level that fails very fast because you’re trying to use brute force change. Remember your best thinking got you over weight and not going to the gym.

Trying to think yourself into going to work out seldom works.

2. Look at the story you want to change

Look at the story you’re telling yourself why you can’t change. All of your stories are made up.

When you get resistance your affirmations ain’t strong enough to break past resistance.

3. Dive into the deeper level of the emotional level.

Emotions are key and the gateway to change. Through vulnerability we show our true selves to people. It allows us to be authentic. But we live in a world where we don’t want to feel any negative emotions. That’s why we drink or take fills.

A study found that parents who worried lots did no better than parents who didn’t. The takeaway was that you can’t dress rehearse tragedy.

When bad things hit you they’re going to hit you and you will have to deal with you. But by excessive worrying it robs you of your ability to enjoy life in the moment. They couldn’t celebrate with their children fully.

You can’t have great love without great heartbreak. You won’t want to be a successful entrepreneur and not be willing to realize that everything could fall apart if you put it all on the line.

You have to share emotions. But you have to find people or safe places to share your emotions that you trust to share your story with. Sharing your dirty laundry on Facebook isn’t being vulnerable that’s over sharing.

What you resist you persist and the same goes with emotions.

Everyone can relate to a time when they got really upset or mad and they told someone and they got it off their chest. You feel like a huge weight has been taken off your chest. If you can do that on a consistent basis you’ll be amazed at one can happen.

What’s the new approach (emotion level vs story level)?

Ask yourself: When you think about going to the gym what negative emotions pop up, what are you feeling in your body?

You need to get at the core of what’s happening.

Why is that emotion coming up? Ask yourself why.

Force yourself to come up with the story of what you’re sad. And you will start to rumble with all the emotions and stories that show up.

Below the emotional level are the limiting beliefs that you have.

Limiting beliefs are stories that you have about yourself. Limiting beliefs are having an absolute certainty around whatever you’ve attached that meaning to. A limiting belief that ‘you’re not good enough’. Limiting beliefs are absolutely critical as you have absolute certainty around them.

But all stories and limiting beliefs are made up.

A lot of us have conspiracy theories around what we think others think of us. Sometimes we have confabulations: lies that we honestly believe.

The final level is our biggest stumbling blocks typically happen before the age of 10 or 7. We model the behavior of our parents, by learning, modeling and accepting. But you can’t let that hold you back.

Now that you’ve gone down all those levels you can start going back up the level?

  • What beliefs would I need to have to successfully keep working out at the gym?
  • What emotions would I need to have to be successful keep working out?
  • What stories would I need to have to have to keep going to the gym?

Reverse engineering it up is much better than just looking at behaviors. The thing that’s always holding you back is you and you have to figure it out.

What if it’s immediately obvious?

Usually it will come out eventually. I’ve never not have it happen.

Some limiting belief will come and ask yourself when was the first time you remember that emotion coming out? And you unpack that moment and reverse engineer that out.

Realize that you’re not a broken person. But understand that it’s just a pattern going on in their life that started as a child. But you can change that pattern.

1% movement of change can have immense change in your life. It’s not radical change.

Lets Recap

  1. Look at the behaviour
  2. look at the stories that come up externally
  3. what negative emotions pop up around that behaviour
  4. what internal limiting beliefs come up
  5. what are your childhood modeling that caused that limiting belief.

How can people find you?


Create an Extraordinary Personal Brand (Video Interview)

Too many therapists believe that if they just improve their clinical knowledge and skills they’ll be recognized based upon the merits of their work. Their thinking goes something like this, if I work really hard and patients get better the rest will take care of itself. They think that their professional reputation and practice will grow as patients improve and begin telling their physicians and friends. Once they become good enough their professional career will take off and they’ll be in high demand.But that’s simply not reality anymore.

Whether you want to be happier at your present job, make a job change or take the leap into private practice you have to  to make a name for yourself. To achieve success in today’s competitive market, it’s almost certain that you’ll need to develop your professional brand.

We live in a busy world where it is becoming increasingly difficult to stand out from all the other practioners in the healthcare industry. Whether it’s developing an expert niche or attracting your ideal clients having a clear professional brand is vital.

You don’t have to be a genius or a worldwide therapy guru to make an impact. Applying simple branding principles based upon cultivating relationships within your inner circle.

Fortunately, you don’t have to figure it out all on your own. My guest today is Jason Treu a leading expert on relationship building and building a powerful personal brand.

Jason Treu is a top business and executive coach and sales leadership trainer. He’s a national expert on leadership, culture, influence, and relationship building. He helps his clients get unstuck and find their purpose, put the passion back in their lives, create additional wealth, and build key skill sets to take their business/career to the highest levels.
He’s worked with well-known CEOs such as Steve Jobs, Mark Hurd at HP, and many others. He’s helped his clients meet influencers such as Tim Cook, Bill Gates, Richard Branson and many others.
At the heart of his strategy is the understanding that people and your relationships are your true “wealth.” Everything we accomplish in life is with or through other people.

Jason’s bestselling book, Social Wealth, the how-to-guide on building personal and professional relationships, has sold more than 36,000 copies and has been #1 in four business and self-help categories. Jason has his law degree and masters in communications from Syracuse University. He lives in Dallas, Texas.

In this episode we cover:

  • What is an irresistible personal brand and why is it so important to healthcare professionals?
  • What are the common myths surrounding personal branding?
  • The steps you can take today to build an effective personal brand.
  • If a therapist has an idea for their own private practice what steps should they take before they put their shingle up and open the door?
  • What can therapists can do to build their brand without alarming their employers?
  • What are several personal branding resources would you recommend to help therapists get started?


Your True Wealth — What is it?

Franchise Law with Josh Brown
April 2016
I’m so excited to have Jason Treu on the show today! Jason helps his clients get unstuck and find their purpose, put the passion back in their lives, create additional wealth, and build social, communication, emotional and leadership skill sets to take their business/career to the highest levels. He’s worked with well-known CEOs such as Steve Jobs, Mark Hurd at HP, and many others. He’s helped clients meet influencers such as Tim Cook, Bill Gates, Richard Branson and many others.
At the heart of his strategy is the understanding that people and your relationships are your true “wealth.” Everything we accomplish in life is with or through other people.

Having Vision and Purpose, and Building Key Relationships with Jason Treu

Entrepreneur Way
June 2016

My Podcast on how to create your vision, purpose and build extraordinary personal and professional relationships.

Entrepreneurial Role Models: Richard Branson

When business started difficulties overcame: I probably one of the biggest challenges I had was really not believing in myself enough right. So I had a business with someone else which was really the best way to start dipping my toe in the water but it also probably led me to the belief which I probably had before which was being Robin and not Batman.

Favorite Books: Brené Brown Books Rising Strong Book by Brené Brown Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead Book by Brené Brown The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You Are Book by Brené Brown Give and Take: Why Helping Others Drives Our Success by Adam Grant Originals: How Non-conformists Change the World Book by Adam Grant

Favorite Quote: “I spent a lot of years trying to outrun or outsmart vulnerability by making things certain and definite, black and white, good and bad. My inability to lean into the discomfort of vulnerability limited the fullness of those important experiences that are wrought with uncertainty: Love, belonging, trust, joy, and creativity to name a few.” Brene Brown

Recommended Online Resources: Marie Forleo Gabrielle Bernstein Video Fruit Self Made Businessman The New York Times Fortune Magazine ™ Forbes Magazine ™ The Wall Street Journal ™ Harvard Business Review ™

Best Advice to Other Entrepreneurs: Well I would say start taking action, start facing your fears, start stepping into uncertainty. What is it that you are putting off today? What are the top three things that you are putting off today? And then do them because that is what is holding you back.

Neil’s Quote at the Beginning: “On a cosmic scale, our life is insignificant, yet this brief period when we appear in the world is the time in which all meaningful questions arise.” Paul Ricoeur

Other Quotes From the Chat with Jason Treu:

“the key is to be authentic , vulnerable, speak your truth and to be generous within boundaries. And once you can do that along with clearing out block, limiting beliefs, or your bind spots inside of you that are holding you back you are extremely powerful because most of communication in life is nonverbal. So if you don’t clear out the things that are really holding you back which are you blind spots you really are never going to be successful because people can tell that you are not really all there, something is off or something is odd or something is really going to stand out for them so I think it is absolutely critical”

“If you look at the tenants of how to build a relationship you have to build rapport, likeability and trust. And if you can do that at a high level you will create intrigue and for someone to follow up and to want to get to know you better”

“When you emotionally connect to someone else you speed up the relationship building process”

“You build trust by giving first” Asking a question like ‘What are you Passionate about?’ makes someone focused


Competence Confidence Conundrum

Competence Confidence Conundrum

Competence Confidence Conundrum is a mouthful to say (trying repeating that five times really fast). But more importantly, it stops us from taking leaps of faith in life that make the difference in starting a business, being a more effective leader, talking to strangers, and many more things.

We all want to be more confident in any/every area of our lives because that makes us feel more successful, happier, certain, and in control. The key to gain more confidence is to feel and be more competent. But in many cases, we aren’t sure how to gain more competence or we don’t think we can do something, so we become paralyzed and don’t do anything at all.

Today, I want to discuss the Competence Confidence Conundrum and what to do about it.

Here is the definition of the Competence Confidence Conundrum: As we become more skilled at a task, our fear shrinks and our confidence grows.

Psychologists often call it the confidence-competence loop. As you become more competent in something you learn how to do it, you’re more confident in doing it. When you learned how to ride a bike and then you’ve rode the bike more, you became more skilled at it. You developed more confidence in your ability to ride the bike.

And what fuels you to the next level in anything you do? The feeling of confidence!

Do you want to be more confident in an area in your life? If yes…The big questions are…What do you do? What assumptions do you have to get rid of to get out of my own success and happiness?

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She interviewed over 100 people at Goldman Sachs, and this was the one trait she looked for in every job candidate

"I interviewed anywhere from 20 to 30 job candidates a year, so in total, I interviewed over 100 people at Goldman Sachs," she tells Business Insider. "And this was the one trait I looked for in every candidate: Strong communication skills."

I was reading this article in Business Insider and I wanted to share it because it’s something almost everyone overlooks. “What’s the one skill set that human resources people are looking for in job candidates at any level?”

The “soft skills” will make or break your career. Education, background, wealth, physical traits, none of those ensure your success. But mastering this skill set does! And the great thing is every person can do it…because it is a learned behavior (i.e. you aren’t born with it)!!!

Mastering social, communication and emotional skill sets are the keys to creating an extraordinary business and career. It’s extremely difficult to it any other way. Possible, but it’s highly unlikely, unless you believe you can go it alone and you don’t need help from anyone along the way.

So it’s time to invest in yourself and learn how to master these skills through book, courses, coaching, etc. You don’t learn them from experience. In fact, your skills are actually eroding away every single day and your blindspots in these areas are most likely causing your biggest pain, disappointment and problems in both your personal and professional life.

PS: Becca Brown also said there was one question a few candidates asked her over the years that she was particularly impressed by: “What’s one of the most interesting projects or opportunities that you’ve worked on?” Use it!

Read this excerpt below:

“I interviewed anywhere from 20 to 30 job candidates a year, so in total, I interviewed over 100 people at Goldman Sachs,” Becca Brown tells Business Insider. “And this was the one trait I looked for in every candidate: strong communication skills.”

She says the ability to communicate clearly is critical for any job, and is particularly important at Goldman Sachs.

“One of the tenets of the culture at Goldman is resourcefulness, and communicating that resourcefulness to others,” she says. “Pretty much everyone I worked with or dealt with while I worked there carried the same level of professionalism and resourcefulness.”

Even when someone did not know the answer to a question, Brown says the consistent response was, “I will find out” — and that person always did.

“That theme of resourcefulness is so important to any organization and fosters a team atmosphere in which everyone is working hard for the benefit of the organization. Good communication is critical to the success of the individual and to the organization,” she concludes.

Are You The Hero or Villain Of Your Own Story?

the power of story jason treu

Are You The Hero or Villain Of Your Own Story? The stories you make up about the world around you, will make you or break you. They are EXTREMELY powerful.

The most dangerous stories we make up in our lives are the narratives that diminish our inherent worthiness around the areas of lovability, creativity, success and happiness.

If we own our history, we change the stories in our lives that no longer serve us and are holding us back from leading extraordinary business and personal lives.

We have an opportunity at any given time to write a new story and reclaim our power in the present and future moments. That’s very powerful and so are you!

Here is what we do as human beings:

  • When something upsets or distresses us, we face conflict or feel a strong emotion, our brains will scramble to turn it into a story — whether it’s accurate or not.
  • Our brain are neurologically hard-wired for story creation and we get chemically rewarded for quickly creating one (i.e. dopamine release)
  • We give that experience/incident a beginning, middle and end.
  • The stories we make up have “good guys” and “bad guys.”
  • We then project into the world our stories and they create the blueprint of how we think, feel and operate in the world around us.
  • The challenge we all face is we create stories that don’t serve us, and they turn into our biggest blind spots. Eventually those stories bring us heartbreak and create a “divine storm” that causes our biggest breakdown in our lives.
  • Unless we get curious, challenge those stories, and then re-write them, we will be living “groundhog day” over and over again.

Here are three things to keep in mind around the power of story:

  1. We can’t block out our emotions or try to just smooth over hurt feelings in our relationships at home or work. When we do, we stockpile hurt, disappointment and shame, and turn it into rage, resentment, and isolation. We must talk about our stories both with the people we are having conflicts with and with trusted people who have earned the right to hear out story. We must do this even when we don’t want to, we don’t feel like, or even when we’re tired.
  2. We can’t deny our histories of violence, eating disorders, addictions and mental health issues if we want to create a new story to build real emotional honesty and healthy future with our children, relatives and loved ones.
  3. We need be accountable and take responsibility for our failures and mistakes so that we can learn and grow. As a leader, it’s very hard to create an environment that takes this into account. But it’s a requirement if you want to create an extraordinary culture that unleashes innovation, creativity and flourishes. It won’t “feel” comfortable, but living outside our comfort zone almost never does.

Here are a couple more things to help challenge your current stories:

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